The Reseller's Money Moves Playbook $20 Get Instant Access →
For resellers · 16 Chapters + Bonus · Beginner → Six-Figures

You're elite at making money.
This is how you keep it.

Flip Smart. Keep the Bag. Build the Business.

The Reseller's Money Moves Playbook — the tax & business side of reselling the platforms and the IRS never explain. From your first flip to a six-figure operation.

$20 Instant PDF download
16 chapters + bonus, yours forever
Get the Playbook — $20 →

Sneakers · Apparel · Electronics · Liquidation · Any flip, any platform

15.3%
Self-employment tax on your net — on top of income tax
The wrecker most resellers never see coming
$20K + 200
The 1099-K threshold — but you owe with or without the form
"No form" ≠ "no tax"
$5K–15K
In COGS & deductions the average reseller leaves on the table
Money taxed that never should've been
Who This Is For

If you buy to sell, this was built for you

👟

The brand-new flipper

You've made your first few hundred dollars, a 1099-K showed up (or you're scared one will), and you have no idea what you're supposed to do next. Start here.

📦

The serious side-hustler

Reselling is real income now — a thousand a month or more — but it's still running through your personal Venmo and your "system" is your memory. Turn the hustle into a business.

🏪

The full-timer

This is your only income, the volume is real, and a single bad April could end you. You need structure, quarterly discipline, and clean books — not vibes.

💰

The six-figure operation

You're past $100K and the difference between keeping it and bleeding it is now entity choice, S-corp math, sales-tax nexus, and audit-proof records. The advanced moves are aimed at you.

The Math

$90K in sales doesn't mean $0 owed

An illustration of how reselling actually gets taxed — and where the playbook plugs the leak.

Total resale sales (the number you brag about)$90,000
Cost of what you actually sold (COGS) — deductible$52,000
Business expenses (fees, shipping, mileage, software) — deductible$8,500
What the IRS actually taxes (your profit)$29,500

Track your COGS and expenses and you're taxed on $29,500 — not $90,000. Skip it, and the IRS can tax the whole top line. On a ~30% effective rate, that gap is real money you keep. Illustration only — your numbers will differ; not tax advice.

Inside the Playbook

16 Chapters + Bonus

Not generic money advice. Reseller-specific strategy — every chapter ends with an action checklist.

01

Hobby or Business?

Why the wrong label means the IRS taxes your income but blocks every write-off.

02

Set Up a Legal Reselling Business

EIN, LLC, business banking, resale certificate / sales-tax permit — the foundation most resellers skip.

03

Where to Source — Legit Wholesale Vendors

Marketplaces, liquidation, authorized accounts, and how to vet any vendor so you never get robbed.

★

Bonus — The Money Trail

How every electronic dollar gets tracked & reported. The rules nobody breaks down for you.

04

The IRS Already Sees It — 1099-K Truth

$20K + 200, and why you owe with or without the form.

05

Your Income Is Self-Employment Income

Schedule C, the 15.3% SE tax, and the three taxes on every flip.

06

COGS — Your #1 Deduction

Get taxed on profit, not sales — the single move that saves resellers the most.

07

Every Deduction You're Missing

The full write-off stack: fees, shipping, mileage, software, home office, and more.

08

The Inventory Tracking System You Need

Know what you bought, what you sold, and what you still have — the foundation of your return.

09

Separate the Bag — Business Banking

Why a business account protects you — and how it becomes the start of real business credit.

10

Quarterly Taxes — Pay As You Go

The 2026 due dates and the 30%-from-dollar-one system that kills the IRS penalty.

11

The QBI Deduction — 20% Off Your Profit

The permanent deduction most resellers don't know they qualify for.

12

Dealer vs Investor — Know Your Tax Bucket

How volume and how you operate decide your tax rate.

13

The Entity Ladder — Sole Prop to S-Corp

Your ideal setup by income level, and when the S-corp election starts saving real money.

14

Already Behind With the IRS? The Recovery Playbook

Unfiled returns, CP2000 notices, payment plans, penalty relief — and how to fix it without a "tax-relief" scam.

15

Scaling Into a Real Business

The three levels and the exact moves at each one.

16

Two Machines — How the Bag Compounds

Turning the business that makes the money into the portfolio that keeps it.

How It Compares

The Playbook vs. Everything Else

CPA / Advisor
($200–$500/hr)		 The Playbook
$20 once
Built specifically for reselling incomeRarelyYes ✓
The 1099-K truth, explained plainlyIf you askChapter 4 ✓
COGS & the full reseller write-off stackNot typicallyCh 6–7 ✓
LLC vs S-corp by income level$400+ consultChapter 13 ✓
What to do if you're behind with the IRSHourlyChapter 14 ✓
Legit sourcing + how not to get robbedNoChapter 3 ✓
Available at 11pm before a deadlineNoAlways ✓
Cost$200–$500/hr$20
The Complete Offer

Everything You Get for $20

The Reseller's Money Moves Playbook — 16 chapters + bonus★
The Reseller Deduction Checklistincl.
2026 Quarterly Tax Calendarincl.
Inventory Tracker + Vendor-Vetting Checklistincl.
One missed deduction costs more than this$20
Get Instant Access

The Reseller's Money Moves Playbook

Flip Smart. Keep the Bag. Build the Business.

$20
Get Instant Access — $20 →
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✓ Instant PDF download ✓ 16 chapters + bonus ✓ Read on any device
What this is: An educational playbook that teaches the tax rules, business structure, and money systems resellers use to keep more of what they make. Strategies require implementation by you. We recommend a licensed EA, CPA, or tax attorney for any filings, elections, or specific advice. Educational only · not financial, tax, or legal advice.
The Founders
Andrae Alexander

Andrae Alexander

Co-founder & Author

Andrae spent the first part of his career working with business owners — helping scale companies and operating shoulder-to-shoulder with the CPAs, tax strategists, and attorneys who serve entrepreneurs. He also built and ran his own construction company, so he learned the entity, tax, and cash-flow side of business the way most resellers do: as the owner, with real money on the line.

He writes the authority lane — 1099-Ks, Schedule C, COGS, S-corp math, sales tax, and the IRS notices nobody warns you about — in plain language you can actually use.

Alexa Marie

Alexa Marie

Co-founder · Brand & Behavior

Alexa runs the behavior lane — the systems, money habits, and discipline that turn a hustle into a real business that lasts. The strategy is only as good as whether you'll still be running it six months from now. That's her job.

Meet Both Founders →
Questions

Answered Directly

Is this financial or tax advice?+
No. It's educational — it teaches the rules and the moves so you can keep more of what you flip and have smarter conversations with a licensed EA or CPA. Not financial, tax, legal, or investment advice.
Who is it for?+
US-based resellers of every size — sneakers, apparel, accessories, electronics, liquidation, general merch — from your first flip to a six-figure operation. Plain-English, no finance degree needed. Whatever you sell, the business side is the same.
I'm already behind on taxes. Will this help?+
Chapter 14 is built exactly for that — unfiled returns, CP2000 notices, IRS payment plans, penalty relief, and how to get real help without falling for a "tax-relief" scam. Read it before you panic.
What format is it? How do I get it?+
A digital PDF — 16 chapters, a bonus, plus the checklists and tax calendar. Instant download after checkout, yours forever, reads on any device.
What if I want the advanced wealth stuff too?+
Start here — this is the reseller foundation. When you're ready for the advanced tax-advantage stack (retirement sheltering, the account stack, the longer wealth game across every dollar you earn), that's the full Money Moves Guide.
$20. ONE TIME. NO SUBSCRIPTION.
INSTANT DOWNLOAD  ·  16 CHAPTERS + BONUS  ·  READ ON ANY DEVICE
Last Thing

You made the bag.
Now keep it.

Stop handing the IRS money you don't owe. The playbook costs less than the fees on a single flip — and it pays for itself the first time you run one move.

Get the Playbook — $20 →