The People Behind the System

Andrae & Alexa

Founders, Young Money Creators

Andrae lost $14,200 a year to a financial system he didn't understand. Alexa watched her creator friends bleed the same way, and built her own $18K back the year she fixed the order.

Different leaks. Same playbook. Money Moves is what they built together — a 15-chapter system for the NIL athlete, creator, and young entrepreneur whose CPA has never seen their income type before.

2 founders

15 chapters · 247 pages

$166,836 documented case-study outcomes

Where This Started

The $14,200 Wake-Up Call

Andrae was 23, making his first real income — a mix of self-employment, creator revenue, and early business work. He thought he was doing fine. Saving some money. Not blowing everything. Staying ahead of most people his age.

Then he sat down and ran through the numbers. The quarterly penalties he hadn't paid because he didn't know about them. The deductions he was legally entitled to but never claimed because he didn't know to ask for them. The business structure he was using — sole proprietor by default, not by choice — that was costing him thousands in unnecessary self-employment tax.

"I wasn't losing money because I was irresponsible. I was losing it because nobody had ever explained how this actually works."

The number was $14,200 per year. Just gone. Not to bad investments. Not to lifestyle. To a system he didn't understand yet — one that was operating correctly from the government's perspective, and incorrectly from his.

He fixed it. Changed his entity structure. Set up quarterly payments. Hired a CPA with the right experience. Built a deduction tracking system. Opened the right investment accounts in the right order.

Then he realized two things. First: this wasn't complicated. It just required someone to explain it in plain language for the first time. Second: nobody in his income bracket — creators, athletes, young entrepreneurs — had access to this information in a format built for them.

Generic financial advice is written for the 40-year-old with a pension and a mortgage. There was nothing for the 22-year-old with a brand deal, an NIL contract, or a business that started paying real money.

Money Moves is what he built to fill that gap.

Then Alexa Joined

Alexa Marie

Co-founder · Brand & UGC

Alexa watched her creator friends bleed money the same way Andrae had — pulling in real income, paying real bills, and ending every year wondering where it all went. The system was punishing them for not knowing rules nobody had taught them.

Her own $18,000 came back the year she fixed one thing: the order. Pay yourself first. Before rent. Before bills. Before lifestyle creep gets a vote. She set up the transfers, removed the savings balance from her primary banking app, and stopped touching it. The math didn't change — the order did.

She joined Money Moves to build the side of the brand that lives after the spreadsheet closes: the brand voice, the UGC, the community conversations, and the language that makes the system stick.

Brand voice & UGC lead

Creator-side empathy

Community conversations

"The system Andrae wrote. The language that makes it stick. We built Money Moves for the gap in between — the people the financial industry pretends don't exist yet, who are already making the money."

— A note from the cofounders

Why Young Money Creators Exists

The Financial Knowledge Gap Is Real

Wealthy families pass financial knowledge down through generations. Everyone else starts from zero. Young Money Creators exists to close that gap.

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Education First

The goal is understanding, not dependency. Every piece of content is built to give you the knowledge to make your own decisions — not to create a relationship where you need us forever.

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Audience-Specific

NIL athletes, content creators, and young entrepreneurs face financial situations that generic advice completely ignores. Everything built here is written for your income type, not the average W-2 employee.

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Two Voices, One System

Andrae writes the math. Alexa writes the language that makes it stick. Two founders means two angles on the same problem — the loss that wakes you up, and the win that keeps you going.

The Philosophy

What the Founders Believe About Money

The biggest financial advantage isn't income. It's information at the right time. The person who understands how business structures work at $40K in income is going to end up in a completely different financial position than the person who learns it at $150K — not because they made more money, but because they stopped losing it earlier.

Most people in the 18–28 demographic aren't financially behind because they're irresponsible. They're behind because the people who could have taught them this were too busy, too expensive, or too focused on a different client demographic to bother.

Young Money Creators exists to fix that. Not with a $2,000 course. Not with a $500/hour consultation. With a $47 guide that gives you the same foundational knowledge — the stuff wealthy families pass down as common sense — and the tools to act on it immediately.

"You shouldn't need to inherit money to understand how money works. That's the whole point."